HP \\ SPECTRE FOLIO LAUNCH
OBJECTIVE
Join forces with HP to set the stage for an ultra-premium product launch experience in the heart of New York City.
APPROACH
We set out to turn the Chelsea Market into a hotspot of influencer and press activity for the brand’s Spectre Folio PC announcement. In-line with the device’s luxurious design, our engineers opted for a Midas Touch approach to lighting: strategically illuminating the space with gold accents to represent connectivity on an infinite scale. To tell the story of the Spectre’s evolution, we crafted a showcase that led visitors through a timeline of HP’s engineering and prototyping process.
RESULTS
This was an event of impressive magnitude, making waves in major technology publications, blogs, and forums after opening the doors to hundreds of attendees, live stream participants, the press, and a rotation of influencers.
