SAMSUNG \\ UNBOX YOUR PHONE
OBJECTIVE
Capture the essence of Samsung’s redesigned S8 smartphone and groundbreaking Infinity Display on a large scale.
APPROACH
Described by Samsung as “beautifully curved and perfectly symmetrical,” and “pure, pristine, and uninterrupted,” we knew instantly how to best tell the device’s story.
Throughout Samsung’s 837 NYC location, a fleet of our bespoke infinity mirrors offered visitors a glance into an endless expanse of depth and light, referencing the Infinity Display’s end-to-end screen. At the installation’s core, five layered screens coupled with rear projection brought an immersive 3D illusion to life — a nod to the S8’s ability to break through the traditional confines of a smartphone screen.
RESULTS
A successful venture that led to a long-lasting relationship between satis&fy and Samsung. Together, we regularly team up inside the iconic, experiential Samsung 837 location to champion product launches.
