Swarovski \\ Holiday Campaign

OBJECTIVE

Introduce Swarovski’s holiday campaign to new markets through an unorthodox shopping experience: a retail store with no physical product.

APPROACH

To make an impact on shoppers in Toronto and Milan, Swarovski took a path less traveled, opting to stock a pop-up activation with digital engagement opportunities instead of tangible inventory.

 Using an interactive platform that was developed and programmed by satis&fy, the innovative retail spaces allowed consumers to virtually “try on” Swarovski’s premium jewelry and ship purchases directly to their homes.

RESULTS

Swarovski achieved monumental sales through both locations, prompting the brand to invest in permanent installations in key markets.