Ketel One \\ Botanicals Launch

OBJECTIVE

Connect Ketel One’s latest low-calorie, carb-free offering with discerning consumers through an exclusive press and influencer event.

APPROACH

To bring the ‘Botanical’ name to life, we gave the 620 Loft & Garden a visual overhaul, following a design ethos that incorporated vibrant floral patterns, orchard-inspired fruit and plant arrangements, and a living wall.

With the health-conscious consumer in mind, the Fifth Avenue installation was home to a celebrity trainer-led yoga studio, allowing guests to fit their workout in before heading to the rooftop bar to enjoy Ketel One’s Botanical-based craft cocktails.

RESULTS

Through influencers and celebrity attendance — which included actress/model Kate Bosworth — and extensive coverage from luxury activewear retailer Bandier, the event generated an impressive 2M+ impressions on social media.